More marketers turn to HTML5 to embed video in e-mail messages

08/5/2013 | B2C Marketing Insider

Web marketers can now use HTML5 tags in e-mails to make attaching videos easier in marketing messages. The code can be used to replace third-party plug-ins that previously caused concerns about security and deliverability. Some browsers and Web-based e-mail clients such as Gmail and Outlook 2010 still don't support video in e-mail marketing, but 30% of users can access video in e-mail and the market is growing.

View Full Article in:

B2C Marketing Insider

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Affiliate Solutions Consultant
Santa Barbara, CA
Associate Director of Ad Operations
Opera Mediaworks
New York, NY