Roti's quest to share the farm-to-fork philosophy

08/5/2013 | SmartBrief/SmartBlog on Food & Beverage

Roti Mediterranean Grill takes the farm-to-fork philosophy to heart, insisting on knowing the local farmers who grow the food they serve and the origin of every ingredient on the menu, said Frederik Jensen, creative chef and Peter Nolan, chief brand officer. "Knowing right from wrong is the easiest thing there is. Implementing the right way of doing things has its challenges, from a price premium that cannot be extended to the customers to supply difficulties."

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