Royal newborn's 1st fashion statement is a win for N.Y. blanket seller

08/5/2013 | Business Insider

Sales at New York-based aden + anais' online store soared after Britain's newest royal parents took home their newborn son swaddled in a blanket from the brand. Visits from U.K. online consumers jumped almost 2,000% and U.S. shopper traffic rose 500%, said Raegan Moya-Jones, CEO of aden + anais, whose blankets sell for about $28 apiece or $49.95 for a four-pack at department stores including Nordstrom.

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