Tide and VW buy tweets for a visceral Shark Week

08/5/2013 | Adweek

Procter & Gamble is getting in on the gore of the national spectacle that is the Discovery Channel's Shark Week with promoted tweets for its Tide brand, including Vine and YouTube video promotions with the tag "We get out blood stains, too." Volkswagen is working on the same vein, purchasing the "Shark Week" term for its Promoted Tweets.

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