Tide and VW buy tweets for a visceral Shark Week

08/5/2013 | Adweek

Procter & Gamble is getting in on the gore of the national spectacle that is the Discovery Channel's Shark Week with promoted tweets for its Tide brand, including Vine and YouTube video promotions with the tag "We get out blood stains, too." Volkswagen is working on the same vein, purchasing the "Shark Week" term for its Promoted Tweets.

View Full Article in:


Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA