What to expect as LinkedIn's Sponsored Updates expand

08/5/2013 | ClickZ

LinkedIn's Sponsored Updates campaigns have expanded to companies that don't have a prior advertising relationship with the social media site, meaning more companies can use these campaigns and users will see campaigns from a wider variety of companies. This represents a new way to reach targeted customers but means a company's LinkedIn page needs to be helpful and informative to stand out from the crowd, Kevin Lee writes.

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