Why firms shouldn't obsess about eco-rankings

08/5/2013 | Strategy+Business online (free registration)

Companies shouldn't rest on their laurels just because they've been rated well in a green-ranking exercise or have complied with legal obligations, write John R. Ehrenfeld and Andrew J. Hoffman in this book excerpt. Actual environmental impacts are all that really matter, they argue. "Mother Nature cares only about the upset we are causing her, not about the intentions or reputation a company possesses," they write.

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