Colgate-Palmolive taps YouTube stunt star for Speed Stick-branded video

Colgate-Palmolive joins the list of companies seeking branded entertainment opportunities for online video, sponsoring extreme sports athlete Devin Graham, aka Devin Super Tramp, to jump from a zip line 10,000 feet above Panama City and land on a Speed Stick-branded base. Graham said 90% of his videos have branded sponsors, saying, "We can find ways to fit in brands really naturally and do great videos."

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