How to use private-messaging apps for marketing

08/5/2014 | VentureBeat

The fast-growing popularity of private-messing apps like Blink and Slingshot are forcing brands to strategize how to use private messaging for marketing, writes Fernando Cuscuela, founder and CEO of Everypost. To use this tool for marketing, keep in mind that marketing messages should be compelling but quick, that different age groups require different communication approaches, and that private messaging should represent one part of a holistic, multichannel mobile marketing strategy.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, and Mamá
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA
Product Marketing Manager
Urban Airship
San Francisco, CA