How to use private-messaging apps for marketing

08/5/2014 | VentureBeat

The fast-growing popularity of private-messing apps like Blink and Slingshot are forcing brands to strategize how to use private messaging for marketing, writes Fernando Cuscuela, founder and CEO of Everypost. To use this tool for marketing, keep in mind that marketing messages should be compelling but quick, that different age groups require different communication approaches, and that private messaging should represent one part of a holistic, multichannel mobile marketing strategy.

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