Mobile accounts for 36% of search-ad spend in U.K.

08/5/2014 | Drum (Glasgow, Scotland), The

Search ads appearing on mobile devices accounted for 36% of all paid search spend in the second quarter in the U.K., according to Kenshoo. Meanwhile, the cost per click rose to €0.44 from €0.31 a year earlier. The gains came as overall ad spend on search rose 24% across Europe, the Middle East and Africa.

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Drum (Glasgow, Scotland), The

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