Why B2B firms should build communities online

08/5/2014 | Wordstream Blog, The

Building an online community can help business-to-business companies connect with customers, and doing so works best if those efforts are aligned with overall business strategy and buying cycles, Moz Senior Community Manager Erica McGillivray says in this interview. It doesn't matter if the product feels boring, she adds, noting, "You really have to find that passion and say something that matters in your niche."

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