Growth in X Games ratings comes from a surprising group

08/6/2004 | Media Life

The extreme sports of the X Games, which air on ABC and ESPN2, apparently are appealing to older men. The X Games still notch the most ratings in the male 18-34 demographic, but ratings growth is strongest in the male 25-54 demographic.

View Full Article in:

Media Life

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO