For Digitas chief, future is all digital, all the time

08/6/2007 |

Seeing the virtual ad writing on the wall, David W. Kenny, chairman and chief executive of Digitas, recently acquired by Publicis Groupe, is developing a global plan for the holding company's all-digital future. The idea is to create a worldwide online ad network that generates messages targeted to each user of a computer, mobile phone and TV.

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