Batten hatches, but plan for sunny days ahead

08/6/2008 | Strategy+Business magazine (free registration)

When recession strikes, companies instinctively impose austerity measures yet fail to set themselves up for the post-recovery phase. "Successful strategists promote upturn thinking even during the deepest downturns," says Asaf Farashuddin, a former corporate strategist for Cummins and Lucent. He recommends building longer-range thinking into restructuring processes and creating "upturn SWAT teams."

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