Local marketer turns to pros to handle SEO

08/6/2008 | ClickZ

This article recounts the search engine optimization experiences of Don Willis, director of marketing for Storage West Self Storage, who started out optimizing the company's local search results in-house, but then turned to a firm called Localeze to handle its SEO after becoming frustrated when he started seeing what he viewed as "bad data" being used by search engines and business directories, this article says.

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