Nestle Waters North America has signed a two-year agreement with Latina talk-show host Cristina Saralegui to endorse its Pure Life bottled water. This is the company's first big Hispanic-targeted marketing push, according to reports. "Cristina is someone who Hispanic consumers know, like and trust, which is the same way they feel about the Nestle brand," said Nestle Pure Life's brand manager. "We think it's a great partnership for us to communicate the brand and be out there in the market."
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