Augmented-reality ad creates buzz for Best Buy

08/6/2009 | Advertising Age (tiered subscription model)

Taking advantage of one of the hottest trends in advertising, Best Buy included an augmented-reality ad in its weekly supplement that offered a 3-D image of a Toshiba notebook computer. Some 6,500 consumers out of a circulation of more than 40 million viewed the image, which required use of a webcam. "Our point of view is you have to offer a range of ways for the consumer to interact," said Spencer Knisely of Best Buy.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Human Resources Business Partner
Brooks Brothers
New York, New York
Store Manager
The Container Store
DALLAS, Texas
General Manager
Goodwill Industries of Southern New Jersey and Philadelphia
Aberdeen, New Jersey
Director of Business Continuity
J.Crew
New York, New York
Associate, Communications Operations
Disney
Glendale, California