Augmented-reality ad creates buzz for Best Buy

08/6/2009 | Advertising Age (tiered subscription model)

Taking advantage of one of the hottest trends in advertising, Best Buy included an augmented-reality ad in its weekly supplement that offered a 3-D image of a Toshiba notebook computer. Some 6,500 consumers out of a circulation of more than 40 million viewed the image, which required use of a webcam. "Our point of view is you have to offer a range of ways for the consumer to interact," said Spencer Knisely of Best Buy.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Chief Information Officer
Total Wine & More
Potomac, Maryland
Human Resources Director, Distribution Services
Bed Bath & Beyond
Union, New Jersey
product guidance manager, Research & Development Sensory - Seattle, WA
Starbucks
Seattle, Washington
Retail Environmental Health and Safety Specialist
The Estee Lauder Companies
Production Coordinator
Tractor Supply Company
Brentwood, Tennessee