Augmented-reality ad creates buzz for Best Buy

08/6/2009 | Advertising Age (tiered subscription model)

Taking advantage of one of the hottest trends in advertising, Best Buy included an augmented-reality ad in its weekly supplement that offered a 3-D image of a Toshiba notebook computer. Some 6,500 consumers out of a circulation of more than 40 million viewed the image, which required use of a webcam. "Our point of view is you have to offer a range of ways for the consumer to interact," said Spencer Knisely of Best Buy.

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