Does your Web site have multiple personalities?

08/6/2009 | Small Business Trends

Does your Web site suffer from multiple personality disorder? The best sites have a single, clear purpose, writes marketing expert Chris Finken, and every section of that site reinforces that purpose with a call to action. Don't leave the heavy lifting to your home page, he warns: Search engines rank individual pages, so customers must be able to instantly grasp what you're all about, no matter where they land on your site.

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