Purple reign planned for Diet Mountain Dew

08/6/2009 | Adweek

The new Diet Mountain Dew UltraViolet has a purple hue and mixed-berry flavor. It marks PepsiCo's first line extension just for Diet Mountain Dew, and it will be supported with TV and radio ads from BBDO, New York, which say it's "the new Diet Dew made for you."

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