Upfront season wraps with lower rates, less airtime

08/6/2009 | Los Angeles Times (tiered subscription model) · Reuters

Concluding months of difficult negotiations, advertisers finalized their television ad purchases for the coming season, buying 15% to 20% less commercial time from ABC, CBS, NBC and Fox, and paying less for the airtime they bought, per reports. The nets did not reveal individual sales data, the L.A. Times reports. "The demand is down across all media and as a result, advertising pricing has fallen. It has been a very, very soft marketplace," said Jon Swallen of TNS Media Intelligence.

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Los Angeles Times (tiered subscription model) · Reuters

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