GM is back in the Super Bowl

GM's new marketing vice president, Joel Ewanick, is blitzing the media with interviews to let the automotive world know that the company is back from the brink and ramping up ad spending. According to Kantar, GM bumped up first-quarter ad spending to $539 million, a 29% increase from the same quarter in 2009. In addition, Ewanick announced that the automaker would be coming back to the Super Bowl as an advertiser, after sitting out the most recent championship game.

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Wall Street Journal, The · New York Times (tiered subscription model), The · Advertising Age (tiered subscription model)

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