How Xerox integrates its social-media efforts

08/6/2010 | SmartBrief/SmartBlog on Social Media

For large companies, keeping everyone heading in the same direction can be a major challenge. Xerox uses unifying events such as major product launches to draw together the various strands of its social-media efforts, and has clear guidelines that let people push projects forward without seeking permission while ensuring they stay within certain boundaries, according to the company's Duane Schulz.

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