IAB study calls for better Internet research

08/6/2010 | MediaPost Communications

Small samples and weak response rates, not to mention "quasi-experimental" approaches, are among the problems plaguing online brand research, according to an Interactive Advertising Bureau report. The study was authored by Nielsen's former chief research methodologist, Dr. Paul Lavrakas. IAB plans to create a task force to educate advertisers about the findings and will develop a list of best practices to help improve brand research online, it announced.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA
Senior SEO Strategist
iCrossing, Inc.
New York, NY