A business' online reputation must be monitored

08/6/2013 | Entrepreneur online

A company's reputation can be affected by online discussions, according to Michael Fertik, founder of Reputation.com. This article explains how to monitor what's being said about your business and how to deal with negative comments. If you create a lot of high-quality content, negative search results might be less noticeable, notes Michael Zammuto, president of Brand.com.

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