Kellogg's brings back Crunchy Nut theme

08/6/2013 | Drum (Glasgow, Scotland), The

As consumers lost interest in Kellogg's Crunchy Nut cereal line over the years, the company has returned to the tagline, "Trouble is, they taste too good," with great success. Now the second-best-selling cereal line for Kellogg, the company has updated its messaging; in the current iteration, the campaign includes pop-up "restaurants" in the U.K., where consumers are invited to sit down to a serving of the cereal, presented in a porcelain bowl.

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Drum (Glasgow, Scotland), The

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