Nielsen: TV watching gets a lift from Twitter activity

A burst of activity on Twitter about a TV show will boost its viewership about a third of the time, while a show with a big audience also will generate more traffic on the microblog, Nielsen has found in a study. The research, based on the analysis of more than 200 prime-time TV episodes, is the first by Nielsen to establish a direct connection between Twitter posts and TV watching.

View Full Article in:

Bloomberg · New York Times (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA