"No trans fat" a top health claim

08/6/2013 | BakeryAndSnacks.com (France)

"No trans fat" was the sixth most popular health claim for bakery products launched in 2012, according to Datamonitor. "It's interesting because most other claims are around natural attributes," said Tanvi Savara, associate analyst. No trans fat followed claims on private label, vegetarian, no artificial color, no preservatives and high fiber.

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BakeryAndSnacks.com (France)

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