Survey: U.S. firms say generating leads is top content goal

08/6/2013 | eMarketer

Nearly half of U.S. companies have a formal content marketing strategy and 44% of these companies say increasing leads is the main goal, according to a report from IMN. Price might be a big factor in the strategy's adoption since one-third of respondents said they spend less than 10% of their marketing budgets on content marketing.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, and Mamá
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA