Survey: U.S. firms say generating leads is top content goal

08/6/2013 | eMarketer

Nearly half of U.S. companies have a formal content marketing strategy and 44% of these companies say increasing leads is the main goal, according to a report from IMN. Price might be a big factor in the strategy's adoption since one-third of respondents said they spend less than 10% of their marketing budgets on content marketing.

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