Toaster Strudel campaign gets a German accent

08/6/2013 | Advertising Age (tiered subscription model)

General Mills is launching a campaign for its Toaster Strudel brand, featuring a new brand mascot, a German boy named Hans Strudel. The effort, with the tagline "Get Zem Göing," is described as "one of the largest campaigns that we will have within the company" by Brand Manager John Williams.

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