Facebook gets more expensive for small businesses

The average price of a Facebook ad during Q2 was 123% higher than the price last year, putting the squeeze on small businesses that have embraced digital platforms as an affordable way to advertise. Ad impressions are lower as well, but "even if someone doesn't click on an ad they may see it and that helps build brand awareness," notes Lauren Pohl, founder of KidzCentralStation.com.

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