How companies can learn to reinvent themselves

08/6/2014 | Kellogg Insight

Reinvention is critical for companies' long-term success, whether the company in question is Starbucks or a family-run operation, Lloyd Shefsky says in this Q-and-A. "Yes, it takes confidence. Yes, it takes guts. Yes, it takes skill. But you really have to figure out how you're going to reinvent," he says.

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