Hispanic grocer seeks to expand customer base

Shoppers at Clive, Iowa's La Cruz No. 2, a Mexican grocery store, can find a variety of imported dried spices and corn tortillas, along with papayas and tomatillos. To survive in a city with a minute Hispanic population, the store's owner has hired a bilingual staff to appeal to non-Hispanic customers.

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Des Moines Register (Iowa) (tiered subscription model), The

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