Levi's TV spot offers different ending for gay, straight viewers

08/7/2007 | Advertising Age (tiered subscription model)

Levi's has joined the small list of major marketers to use the same TV spot -- but with different endings -- to pitch their products to straight and gay audiences. In the general market version, the guy walks off with the girl, but in a version created for MTV's gay channel Logo, the guy gets the guy.

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Advertising Age (tiered subscription model)

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