Net elements allow viewers to "ZOOM" in on Nike spots

08/7/2007 | Multichannel News

The interactive elements of Nike's "Quick Is Deadly" campaign for its "ZOOM" footwear line extends to satellite, where certain spots can be viewed by subscribers of EchoStar Communications' Dish Network with DVR receivers. Developed by Wieden + Kennedy, Portland, Ore., in partnership with Ensequence, the interactive spots allow viewers to get product details, screen footage extras and become a virtual part of the commercial, by viewing it from the perspective of San Diego Chargers running back LaDainian Tomlinson.

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