Are M&M's going soft?

08/7/2008 | NYTimes.com

In a new take on an old sweet, M&M's Premiums retail for $3.99 per six-ounce box and feature a soft texture rather than a hard-candy shell. TV ads created by BBDO New York lampoon upscale chocolate marketing as a way of differentiating the new M&M product line.

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