Bacardi puts $100M-plus ad account for flagship rum brand into review

08/7/2008 | Advertising Age (tiered subscription model)

Bacardi, in response to what it terms "changing consumer patterns," has launched a review of the global ad business for its flagship rum brand. The account's creative portion is repped by WPP Group's Y&R, mostly out of its London office. Other Bacardi roster shops include Leo Burnett, McCann Erickson, 180 Amsterdam and 23 Red, but it was not known what agencies other than Y&R will participate in the review, this article said.

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