Coca-Cola plans Bluetooth campaign at Olympics

08/7/2008 | MediaPost Communications

Coca-Cola is using Bluetooth wireless technology to power a mobile campaign during the Olympic Games. Coke has teamed with Pioco, a Chinese marketing firm, to broadcast ads, which are downloadable, to Bluetooth-equipped cell phones via hotspots established at Olympic stadiums, eateries, lodgings and other establishments in Beijing and Shanghai.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals