Coca-Cola plans Bluetooth campaign at Olympics

08/7/2008 | MediaPost Communications

Coca-Cola is using Bluetooth wireless technology to power a mobile campaign during the Olympic Games. Coke has teamed with Pioco, a Chinese marketing firm, to broadcast ads, which are downloadable, to Bluetooth-equipped cell phones via hotspots established at Olympic stadiums, eateries, lodgings and other establishments in Beijing and Shanghai.

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