Mars wraps up Milky Way road trip

08/7/2008 | Promo Magazine

Mars has completed its two-month road trip in a station wagon from the 1970s, doling out 285,000 samples of Milky Way bars over 6,500 miles. The company also gave away 98,000 coupons and held hourly raffles during tour stops, which included NASCAR events in Colorado, Illinois, Indiana, Michigan, Ohio and Wisconsin.

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