P&G launches "100 Ways to Enjoy Pringles" contest

08/7/2009 | Brandweek

In an effort to promote its new 100-chip Pringles cans, Procter & Gamble is rolling out a sweepstakes geared toward getting consumers to show how they eat their Pringles chips. Winners of the online contest, dubbed "100 Ways to Enjoy Pringles" and created with ad agency Grey Group, will get $100 gift certificates or the chance to attend a New York food festival.

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