Set your own pace for e-mail marketing

08/7/2009 | ClickZ

There's no magic number for how often you should send e-mails to your mailing list, but it's important to find the right balance, Stephanie Miller writes. "Nothing fatigues e-mail subscribers like excess frequency," she writes. She suggests breaking up the rhythm, testing which days of the week work best for your audience and applying sales-cycle tactics.

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