Study: Digital, advanced advertising take dollars from traditional media

08/7/2009 | Mediaweek

STRATA's quarterly advertising agency poll indicates a spending shift from traditional media to digital venues and advanced ads. "While many people have cut back their approach this year, many are looking at other ways of advertising such as video on demand," said John Shelton, president-CEO of STRATA, whose firm provides buying and selling software to ad shops.

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