AOL bets big on video advertising with Adap.tv buy

08/7/2013 | Hollywood Reporter (free content), The

AOL is hoping to take advantage of a predicted surge in spending on digital-video advertising with a multimillion-dollar buyout of Adap.tv, a developer of software that facilitates video-ad sales. "The combination of AOL and Adap.tv is expected to create the only global company with a full end-to-end solution and video stack for publishers and advertisers," AOL said of the $405 million acquisition.

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Hollywood Reporter (free content), The

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