Column: Becoming a craftsman is an agent's ultimate goal

08/7/2013 | Travel Research Online

Travel agents should constantly strive for craftsmanship -- studying the trade and perfecting their skills to achieve the highest level of performance in the field of travel consultancy, Richard Earls writes. "Make your travel practice more than a job, more than a way to make a living. Reach higher. Strive for your craft, because bound up in that distinction is all you need to excel at your chosen trade," Earls writes.

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