Global brands flock to YouTube, but performance is uneven, study shows

08/7/2013 | ClickZ

While the top 100 global brands are nearly unanimous in turning to YouTube, according to a study by Pixability, performance by brand varies greatly. "We found significant disparities between the top and bottom performers in this elite group, showing that some brands get YouTube and others just don't," said Andreas Goeldi, co-author of the study.

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