Metric-based CMO reports will keep CEOs happy

08/7/2013 | Fast Company online

Chief marketing officers can best present their value and the success of their efforts to CEOs by using well-defined concepts and aligning progress with key metrics, Lisa Nirell writes. This means using report language that can be understood and easily compared with financial information -- so put issues such as Twitter campaigns on the back burner unless specifically addressed by the CEO, Nirell writes.

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