SAP explains "holistic" CEM plan behind Hybris purchase

08/7/2013 | ITWorld.com

SAP plans to develop a "holistic experience" for customer sales and will leverage its newly purchased Hybris platform to create a complete customer experience management software package, SAP Chief Marketing Officer Jonathan Becher said. Hybris offers commerce software that also manages call centers and on-site systems, so integrating these with SAP's services will create an "omni-commerce" offering SAP will push in the current replacement cycle, Becher said.

View Full Article in:

ITWorld.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA