Survey: Brands are missing an opportunity with English-only apps

08/7/2013 | Advertising Age (tiered subscription model)

Studies show that Hispanics overindex on cellphone use, but that they're being underserved by major brands' mobile applications, many of which aren't easily translated or offered in Spanish versions, writes Joseph Farrell of BiTE Interactive. Only 28% of the apps from ClickZ's top 50 brands offered Spanish translations, with many big companies such McDonald's and PepsiCo offering no Spanish on any app, according to a study from BiTE.

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