Tigi app provides content feeds from Bed Head Hotel events

08/7/2013 | Mobile Marketer

Tigi Haircare aligned with a series of The Bed Head Hotel VIP music and fashion events by building a mobile application for live content feeds, Rebecca Borison writes. "With the popularity of Tigi Bed Head among fashionistas and lifestyle taste-makers, the app is a natural fit for the brand's Bed Head Hotel experience," says Li-at Karpel Gurwicz, marketing director at Conduit Mobile, which built the Bed Head Hotel app.

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