Vassilaros & Sons asks New Yorkers to vote with coffee-filled hearts

John Vassilaros, president of coffee company Vassilaros & Sons, is publicizing the expansion of his business into direct-to-consumer coffee by running for mayor of New York -- or at least pretending to, in new creative by NSG/SWAT. Vassilaros' campaign includes fake posters, a website, a social media presence and two support videos featuring rants by comedian Lewis Black. The work features tags such as "Wake up with me for the next four years."

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