Wegmans plans 8 more trail guides for wellness program

08/7/2013 | Drug Store News · Progressive Grocer

Wegmans Food Markets has well expanded beyond its Rochester, N.Y., hometown with a free, pocket-sized trail guide. The grocer introduced the guide in 2005, along with an incentive for hikers who complete six trails or more. An additional 18 guides have been added, and eight more are coming, Wegmans says. "If the program converts a consumer to the pursuit of wellness and the retailer serves as the conduit to that wellness, the engendered loyalty and subsequent sales jump will come organically," Michael Johnsen writes.

View Full Article in:

Drug Store News · Progressive Grocer

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Executive Chef / Kitchen Manager
Lake Panorama National Resort & Conference Center
Panora, IA
Executive Sous Chef
The Cliffs
Salem, SC
Executive Chef
The French Goat
Lewisburg, WV
CULINARY ARTS PROGRAM DIRECTOR AND INSTRUCTOR
Nashville State Community College
Nashville, TN
Executive Chef
Newport Harbor Corporation
Newport, RI