Report: Majority of marketers find native ads to be beneficial

08/7/2014 | Adweek

Native advertising is growing in popularity even if its impact is not yet fully understood with 69% of marketers saying that native ads are beneficial, a study from The 614 Group said. The study also found that 87% of marketers push content to their own websites for promotion, beating out social networks (80%) and organic search (76%). "The big question this market is still facing is how to do native," said The 614 Group's Rob Rasko.

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